Leading, Innovating, and Making an Impact
Leading, Innovating, and Making an Impact
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Hi, I am Elena, a seasoned Fraud and Risk Strategist with a diverse Fintech, eCommerce, and cyberintelligence background and a proven track record in safeguarding digital trust.
Drawing from my experience in Banking and the Israeli Intelligence Corps Unit 8200, I specialize in crafting Risk Strategies and innovative solutions for eCommerce and Fintech organizations. My focus is enhancing ROI through a flawless customer experience.
My holistic approach encompasses mentoring, advocacy, and roles at the Merchant Risk Council education committee, Marketplace Risk advisory board, public speaking engagements, and advising on a JTA (Job Task Force Analysis) building a new industry certification: CPFPP (Certified Payments and Fraud Prevention Professional), cementing my commitment to fortifying digital realms.
Work Experience
Work Experience
2023- Present
Leading Global Marketplace Risk Intelligence & Strategy of Identity & Account Security
Walmart Marketplace, USA
Championing risk technology operations strategies and KPIs, guiding, mentoring, and facilitating cross-functional collaborations between global teams, and technology development and integration, across the organization, driving strategic decisions to safeguard $9B GMV (gross merchandise value).
2022- 2023
Owner, Mentor, Fraud and Risk Consultant
Neurofraud Consulting LLC, USA
Payments Consulting Network, USA
Merchant Advisory, USA
Built innovative strategic advisory services for e-commerce and fintech sectors, incorporating AI and ML, and educating on fraud awareness and best practices to mitigate risks and foster business growth.
2019 - 2022
Fraud Risk Analysis, Strategy, Operations, Product
Shutterstock, USA
· Worked across a range of analysis, investigation, management, product, and training responsibilities.
· Created risk operations strategies and KPI’s for several platforms, analyzed big data to identify key risk identifiers, and business insights, to present findings and drive strategic decisions to protect $828M revenue.
· Designed solutions and implemented separate management strategies tailored to products and sub-companies to reduce fraud costs, and losses and enhance automated processes.
2016 - 2019
Risk Analysis, Strategy, Operations, Product
Bank Leumi, Pepper Digital Bank and Pepper Pay, Israel
· Led fraud risk management and investigation strategies for Pepper DLB and its P2P application Pepper Pay, incorporating the development of products, features, and systems to optimize fraud prevention of advanced and rapidly evolving tactics and trends.
· Investigated and analyzed data of various activity types, solving time-sensitive and high-value attacks. Prevented ATO fraud losses and card skimming in $60M annually, recovered assets, and promoted fraud solutions for predicted vulnerabilities to protect $115B in assets.
2015 - 2016
Cyber Intelligence Analyst
CYREBRO (CyberHat), Israel
Proactively researched and analyzed potential threats and data leakage in Deep web, OSINT, closed and private markets, open web, and social. Preventing high value cyber-attacks to prevent bad actors from taking control over global enterprise clients with over $12.6B in revenue with assets over $5 Trillion in value.
2013 - 2015
Fraud, Risk & Compliance Lead, Analyst, Operations, Product
CoolVision, Israel
· Leveraged a developmental approach to managing a team of 14, collaboratively identifying and implementing training and growth opportunities to facilitate further their career.
· Worked across a range of analysis, investigation, management, and training responsibilities.
· Investigated fraud and compliance cases and rapidly acted on time sensitive fraud attacks.
Military Service
Military Service
2006 - 2008
Sergeant, Operations & Training
SIGINT division, Intelligence Unit 8200, IDF
· Managed teams on classified and time-sensitive security operations on field missions.
· Built tactical course programs, and trained operations sergeants.
Areas of Expertise
Areas of Expertise
Risk Intelligence | Fraud Intelligence | ATO | Identity | OSINT | Trust & Safety | Compliance | Cyber Intellience | Social Engineering
Industries:
E-Commerce | FinTech | Banking | Payments | P2P | B2C | B2B | Investments | Digital Products and services
Fraud Detection and Prevention:
Actimize NICE | ArcSight | Sift | AWS Fraud Detector | Braintree FPA | BriteVerify | SpyCloud | BURP | SumoLogic| Symantec | NETACEA | ThreatMetrix and more
Research & Analysis:
BigQuery | MS SQL | MySQL| PostgreSQL | MariaDB | Snowflake | Excel | Visual Studio | Tableau
Payments:
Adyen | PayPal | Chase Paymentech | CCBill | Epoch | Braintree | ACH | Remitly
Continually research for innovations and trends.
Education
Education
Reichman University (IDC Herzliya)
B.A. Business Administration
West Virginia University
Forensic Accounting and Fraud Examination
ACFE
Certified Fraud Examiner (CFE)
PMI
Disciplined Agile Scrum Master (DASM)
"Fighting fraud in various industries, such as eCommerce and Fintech presents a continuous challenge adapting to the rapidly evolving malicious techniques executed by bad actors.
The impacts of fraud are unimaginable, resulting in people losing everything they have, at times, living in poor conditions to survive and to pay for debts accumulated on their identities by bad actors, and worse, even resulting in suicide.
I aim to help companies and consumers protect their assets and educate them on fraud and security awareness to mitigate the threats plaguing today's internet. My strategy focuses on providing actionable proposals by measuring and proactively detecting cybercrime to enhance ecosystem-level defenses in the long term while protecting the company’s customers and individual consumers in the short term."
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