Elena Michaeli

Leading, Innovating, and Making an Impact

Hi, I am Elena, a seasoned Fraud and Risk Strategist with a diverse Fintech, eCommerce, and cyberintelligence background and a proven track record in safeguarding digital trust.

Drawing from my experience in Banking and the Israeli Intelligence Corps Unit 8200, I specialize in crafting Risk Strategies and innovative solutions for eCommerce and Fintech organizations. My focus is enhancing ROI through a flawless customer experience.

My holistic approach encompasses mentoring, advocacy, and roles at the Merchant Risk Council education committee, Marketplace Risk advisory board, public speaking engagements, and advising on a JTA (Job Task Force Analysis) building a new industry certification: CPFPP (Certified Payments and Fraud Prevention Professional), cementing my commitment to fortifying digital realms.

Work Experience

Presently working on something new!

2022- 2025

Founder, Advisor, Mentor

Neurofraud Consulting LLC, USA

Leading Neurofraud Consulting as a specialized advisory practice delivering services across three core lines:

· Strategic Risk Advisory - Building mission-grade fraud and risk defense systems that protect user assets and strengthen organizational resilience.

· Forensic Advisory - Providing expert testimony and evidence-based guidance in legal proceedings and investigations of cybercrime.

· Thought Leadership - Delivering speaking engagements and mentorship on behavioral, technological, and strategic dimensions of fraud prevention and information security.

2023- 2025

Leading Global Marketplace Risk Intelligence & Strategy of Identity & Account Security

Walmart Marketplace, USA

Championing risk technology operations strategies and KPIs, guiding, mentoring, and facilitating cross-functional collaborations between global teams, and technology development and integration, across the organization, driving strategic decisions to safeguard $9B GMV (gross merchandise value).

2019 - 2022

Fraud Risk Analysis, Strategy, Operations, Product

Shutterstock, USA

· Worked across a range of analysis, investigation, management, product, and training responsibilities.

· Created risk operations strategies and KPI’s for several platforms, analyzed big data to identify key risk identifiers, and business insights, to present findings and drive strategic decisions to protect $828M revenue.

· Designed solutions and implemented separate management strategies tailored to products and sub-companies to reduce fraud costs, and losses and enhance automated processes.

2016 - 2019

Risk Analysis, Strategy, Operations, Product

Bank Leumi, Pepper Digital Bank, and Pepper Pay, Israel

· Led fraud risk management and investigation strategies for Pepper DLB and its P2P application Pepper Pay, incorporating the development of products, features, and systems to optimize fraud prevention of advanced and rapidly evolving tactics and trends.

· Investigated and analyzed data of various activity types, solving time-sensitive and high-value attacks. Prevented ATO fraud losses and card skimming in $60M annually, recovered assets, and promoted fraud solutions for predicted vulnerabilities to protect $115B in assets.

2015 - 2016

Cyber Intelligence Analyst

CYREBRO (CyberHat), Israel

Proactively researched and analyzed potential threats and data leakage in Deep Web, OSINT, closed and private markets, open web, and social. Preventing high value cyber-attacks to prevent bad actors from taking control over global enterprise clients with over $12.6B in revenue with assets over $5 trillion in value.

2013 - 2015

Fraud, Risk & Compliance Lead, Analyst, Operations, Product

CoolVision, Israel

· Leveraged a developmental approach to managing a team of 14, collaboratively identifying and implementing training and growth opportunities to facilitate further their career.

· Worked across a range of analysis, investigation, management, and training responsibilities.

· Investigated fraud and compliance cases and rapidly acted on time sensitive fraud attacks.

Military Service

2006 - 2008

Sergeant, Operations & Training

SIGINT division, Intelligence Unit 8200, IDF

· Managed teams on classified and time-sensitive security operations on field missions.

· Built tactical course programs, and trained operations sergeants.

Areas of Expertise

Industries:

Fraud Detection and Prevention:

Research & Analysis:

Payments:

Continually research for innovations and trends.

Education

ACFE (Association of Certified Fraud Examiners)

Certified Fraud Examiner (CFE)

West Virginia University

Forensic Accounting and Fraud Examination

PMI (Project Management Institute)

Disciplined Agile Scrum Master (DASM)

Reichman University

B.A. Business Administration

"Fighting fraud in various industries, such as eCommerce and Fintech presents a continuous challenge adapting to the rapidly evolving malicious techniques executed by bad actors.

The impacts of fraud are unimaginable, resulting in people losing everything they have, at times, living in poor conditions to survive and to pay for debts accumulated on their identities by bad actors, and worse, even resulting in suicide.

I aim to help companies and consumers protect their assets and educate them on fraud and security awareness to mitigate the threats plaguing today's internet. My strategy focuses on providing actionable proposals by measuring and proactively detecting cybercrime to enhance ecosystem-level defenses in the long term while protecting the company’s customers and individual consumers in the short term."

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